Optimizing Your Search Engine!

24 04 2008

Search engine optimization is the path of creating a Web site for the search engine rankings that gave traffic to your site. SEO is a nonstop process, starting with the first optimization of the website, monthly maintenance of the site, the regular appraisal of the search results and the adjustments to the site.

A website, if it is not seen 90% of Internet buyers are revolving to search engines to come across the products they want. Example, Google alone does over 150 million search queries per day. Actually, recent studies prove that the buyers are about 12 times more likely to buy your products or services to discover after your site through a search engine than all other methods combined conventional advertising together with trade shows, print ads, direct mail, radio, and even television. At a fraction of the cost!

Searchers generally verify the first two pages in the search results, high rankings on the search engines is a massive difference when it comes to the amount of visitors to your web site traffic receives.

Here are just a few reasons why you may be a substandard ranking:

1. Invalid use of the TITLE tag or no TITLE tag content.

2. Numerous records of the same word in a page (spam).

3. Absent of headline H1 and H2 tag content.

4. Absent of ALT tag in your video links.

5. Rebuffing meaningful content in the first 250 characters of each page.

6. Less than 200 words per page.

7. Very small amount of pages on your site.

8. Absent of links from other sites to your site (link popularity).

The total amount of time required to see results of the search engine optimization work range anywhere from 2 weeks to quite a few months. This is reliant on how many times search engines modernize their index and then re-rank sites. For example, the Google Dance is approximately a spectator sport among the SEO community.

Search engine spider is an automated program that electronically probes each URL to its database. Spider, as a computer program, it is the search for and rank very precise points on each side, which he probes. If these elements are in place, the spider calculated a higher rank than it would be if these elements were not present.

Majority, web designers have not learned the significance of search engine design. In just about all cases, the Web Designer is a highly qualified and imaginative person whose job is to put up your ideas on the net. More frequently than not, the developers have no training in search engine optimization and do not believe that this is a cool look design. Search engines are relentlessly altering their evaluation criteria. They do this to avert gross exploitation of its search tools. Often, site designers are not quite up-to-date with changes in search engines.


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